|
|
|
|
| LEADER |
00702cam a2200229 7i4500 |
| 001 |
0000011857 |
| 005 |
20180628090000.0 |
| 008 |
180524 my eng |
| 020 |
0 |
0 |
|a 0256093237
|
| 040 |
|
|
|a KKM
|
| 090 |
0 |
0 |
|a HF5415.M113 1991
|
| 100 |
1 |
0 |
|a McCarthy, E. Jerome
|e author
|
| 245 |
1 |
0 |
|a Essentials of Marketing /
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
0 |
0 |
|a Fifth Edition.
|
| 260 |
0 |
0 |
|a Homewood, IL:
|b IRWIN,
|c 1991.
|
| 300 |
0 |
0 |
|a xvii, 526 pages:
|b some colour illutrations;
|c 25cm.
|
| 336 |
|
|
|a text
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|2 rdamedia
|
| 338 |
|
|
|a volume
|2 rdacarrier
|
| 490 |
0 |
0 |
|a Bibliography: pages 487
|
| 650 |
0 |
0 |
|a Marketing
|
| 999 |
|
|
|a 0000023338
|b Book
|c Open Shelf
|e KKM HQ Library
|
