Essentials of Marketing /
| Main Author: | |
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| Published: |
Homewood, IL:
IRWIN,
1991.
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| Edition: | Fifth Edition. |
| Series: | Bibliography: pages 487
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| Subjects: |
| Physical Description: | xvii, 526 pages: some colour illutrations; 25cm. |
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| ISBN: | 0256093237 |