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160728 my eng |
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|a 0072466588
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090 |
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|a HF 5415.13.P388 2003
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100 |
1 |
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|a Peter, J.Paul
|e author
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245 |
1 |
2 |
|a A preface to marketing management /
|c J.Paul Peter, James H.Donelly, Jr.
|
250 |
0 |
0 |
|a Ninth Edition.
|
260 |
0 |
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|a New York:
|b Mc Graw-Hill/ Irwinc[2003].
|
264 |
|
4 |
|a ♭2003
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300 |
0 |
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|a xiv, 280 pages:
|b color illustrations;
|c 26cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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337 |
|
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|a computer
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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338 |
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|a computer disc
|2 rdacarrier
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504 |
0 |
0 |
|a Includes bibliographical references and index
|
650 |
0 |
2 |
|a Marketing --
|x Management
|
700 |
1 |
0 |
|a Donelly, James H., Jr
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999 |
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|a 0000022364
|b Book
|c Open Shelf
|e KKM HQ Library
|