Description: A preface to marketing management /

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A preface to marketing management /

Main Author:	Peter, J.Paul (Author)
Other Authors:	Donelly, James H., Jr
Published:	New York: Mc Graw-Hill/ Irwinc[2003]. ♭2003
Edition:	Ninth Edition.
Subjects:	Marketing -- > Management

Physical Description:	xiv, 280 pages: color illustrations; 26cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0072466588