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Pengurusan pemasaran strategik : pendekatan cara matlamat /

Main Author:	Parry, Mark E., 1957-.
Other Authors:	Cheng, Wei Hin, Darwina Hj Ahmad Arshad, Marlin Marissa Malek, Norzie Iriani Ahmad
Published:	Kuala Lumpur: Institut Terjemahan dan Buku Malaysia dengan kerjasama Universiti Utara Malaysia, 2009.
Series:	Siri eksekutig MBA McGraw-Hill
Subjects:	Marketing -- > Management Strategic planning

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