Essentials of services marketing /

Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chew, Patricia
Published: Singapore: Prentice Hall, 2009.
Subjects:
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020 0 0 |a 9789810679958:RM76.95  
090 0 0 |a HD 9980.5.L899 2009  
100 1 0 |a Lovelock, Christopher 
245 1 0 |a Essentials of services marketing /   |c Christopher Lovelock, Jochen Wirtz, Patricia Chew. 
260 0 0 |a Singapore:   |b Prentice Hall,   |c 2009. 
300 0 0 |a xxxii, 567p.:   |b col.ill.;   |c 28cm. 
650 0 0 |a Service industries --   |x Marketing  
700 1 0 |a Wirtz, Jochen  
700 1 0 |a Chew, Patricia  
999 |a 0000015127 
999 |a 0000015127  |b Book  |c Open Shelf  |e KKM HQ Library