Cover Image

Essentials of services marketing /

Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chew, Patricia
Published: Singapore: Prentice Hall, 2009.
Subjects:
Service industries -- > Marketing

KKM HQ Library

Call Number: HD 9980 5 L899 2009
Accession Item Category Format Status Notes
0000015127 Open Shelf Book AVAILABLE

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