Best face forward : why companies must improve their service interfaces with customers /

Main Author: Rayport, Jeffrey F
Other Authors: Jaworski, Bernard J.
Published: Boston, Mass.: Harvard Business School Press, 2005.
Subjects:
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020 0 0 |a 0875848672  
040 |a DLC 
090 0 0 |a HF 5415.5 RAY 2005  
100 1 0 |a Rayport, Jeffrey F 
245 1 0 |a Best face forward :   |b why companies must improve their service interfaces with customers /   |c Jeffrey F. Rayport, Bernard J. Jaworski. 
260 0 0 |a Boston, Mass.:   |b Harvard Business School Press,   |c 2005. 
300 0 0 |a xxi, 262 p.:   |b ill.;   |c 25 cm. 
504 0 0 |a Includes bibliographical references ([229]-247) and index 
650 0 0 |a Customer services  
700 1 0 |a Jaworski, Bernard J.  
999 |a 11346  |b Book  |c Open Shelf  |e KKM HQ Library