Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
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| Published: |
Boston, Mass.:
Harvard Business School Press,,
c2005.
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| Physical Description: | xv, 240 p.: ill.; 25 cm. |
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| Bibliography: | Includes bibliographical references (p. [223]-229) and index |
| ISBN: | 1591396190 |